On-page Search engine optimization (SEO) enables search engines to examine your website and the information linked to it in order to determine whether a user's query is pertinent to your site. In order to better comprehend a searcher's purpose and provide search results that are appropriate for that user, Google is continually tweaking its algorithm. Both your website and Google's algorithm should be evolving.
Your website and all of its content, including what is accessible to people (such as media, content, and photos) and what is visible to search engines (such as HTML and metadata), must be optimized according to the most recent techniques employed by businesses like Google and Bing. Search engines can comprehend your website and determine how to rank it in this way. With the help of a free SEO audit, the on-page SEO of a website should be optimized regardless of the size of your company.